Is your audience actually yours? Ingrid Leonie Severin believes that sometimes institutions should rethink and rebuild their audience. This lecture for communication managers, marketers, and all who work in the cultural field, helps you to learn about growth of audience, digital technologies, and main strategies.
After the lecture you will learn:
— Why your audience still does not come to your institution and where you can find them
— About three groups of audience and strategies of working with them
— How digital technologies may be helpful in building sustainable audiences