Processes in cultural marketing


Can we consider the whole museum as a marketing and content management project? Oliver Scheytt, professor for cultural policy and cultural infrastructure, speaks about processes in cultural marketing, based on his own experience.

After the lecture you will learn about:
— How for-profit and non-profit projects can make use of the same project marketing tools
— Adding up values of the project    
— The Ruhr Kunst Museums as a marketing and content management project

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