Audience building and framing of artworks


Professor Hans Abbing, artist, economist, and sociologist, speaks about the audience of cultural institutions and how it has changed in the twenty-first century. The lecture will be interesting for public relations managers, cultural managers, and marketers.

After the lecture you will learn about:
— The role of marketers in art projects
— Mission of established art organisations
— The difference between twentieth and twenty-first century audiences of cultural institutions

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