Workshop ‘Communications, content, and analysis for cultural managers’

Sector: Culture and creative industries
Type: Other
Location: Zoom
Deadline: 19 November 2025 at 15:00 Kyiv time
Organiser: House of Europe: Goethe-Institut Ukraine

A strong idea, a high-quality product, and professional management make up only half of a project’s success. The rest lies in communications.

During the workshop, we will discuss how to create a coherent communication strategy for your cultural project. You will learn how to generate content for different platforms and check whether your ideas are working by analysing data. Afterwards, you get the chance to receive personalised advice from experts on communications and evaluating your project’s effectiveness.

When: lectures on 3-4 December (14.00-17.00), consultations on 5 December (half an hour between 9.00 and 20.00) 

Where: Zoom

Who are the speakers?
  • Valentyna Sotnykova, a Doctor of Philosophy, consultant, facilitator, and co-author of the podcast Dekolonizatorky on Suspilne.Kultura.
  • Dariia Prokhorchuk, an artist, cultural journalist, mentor at Artolution in Ukraine, and author of the project Velyki_infliuiensery_malenkykh_mist.
  • Polina Horodyska, a Head of the Ukrainian Literary Centre, educator, researcher, founder and coordinator of a number of cultural programs and projects.
Can I apply?

Workshop will benefit cultural managers, who:

  • Have from three to five years of experience in project coordination
  • Aim to learn how to communicate their projects and find inspiration for new formats through data
How do I apply?

Apply via our online platform. The application will take up to 15 minutes.

Please log in, click the ‘Start entry’ button, choose the chapter ‘Cultural Transformation Lab’ and the open call ‘Workshop “Communications, content, and analysis for cultural managers”’.

We will announce the results before 25 November. Do not forget to check the email you registered with.

Good to know
  • The workshop is part of Cultural Transformation Lab — a series of practical education and networking events aimed at supporting Ukrainian cultural managers, civil society, and cultural actors residing outside of large cities and regional centres in times of war. The Lab is carried out by Goethe-Institut Ukraine and is part of an EU-funded programme House of Europe.

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