Digital Labs: ethnic music managers

Sector: Culture and creative industries
Type: Digital Labs
Location: Online with one offline event in Kyiv
Deadline: 26 May 2025 at 15:00 Kyiv time
Organiser: House of Europe

Tracks do not climb the charts on their own — it takes the skill and strategy of music managers to get them into radio rotations and onto streaming playlists. 

If you are working to bring Ukraine’s diverse musical voices to international audiences, this intensive digital lab is for you. Over eleven days, we will dive into effective collaboration with labels and agents, fundraising and grant writing, touring, and copyright protection. A dedicated module on communications will guide you through building an artist brand, managing social media, shaping a cohesive PR strategy, and creating merch that fans want to buy. It is everything you need to thrive in the music industry, both in Ukraine and across the EU. 

By the end of the lab, you will leave with a network of like-minded professionals, a practical toolkit, and a clear roadmap for your next steps. 

When: 1-11 July, 9.00-17.30 

Where: online with a one-day offline pitching in Kyiv 

Language: Ukrainian and English with translation into Ukrainian 

What do I get?
  • 10+ hands-on lectures where you will learn how to build an artist’s brand, negotiate fair deals with labels and agents, protect copyright, plan a tour — and secure funding for it 
  • 5+ hours of face-to-face communication with experts from the EU and Ukraine 
  • Pitching and networking event in Kyiv. We will cover the round-trip tickets, accommodation, and meals 
  • A chance to receive up to EUR 500 for professional development: projects, workshops, courses, books, or anything else 
Can I apply?

The Lab is ideal for music managers who: 

  • Have 2+ years of experience 
  • Work with ethnic artists and bands
  • Aspire to bring their musicians to international audiences 
  • Are ready to share new knowledge with others 
  • Preference will be given to managers of musicians that belong to the national minorities of Ukraine 
What do I need to apply?
  • CV 
  • Motivation to constantly grow professionally 
  • Scanned copy of the first page of the passport  
  • Contacts of two people who can give you a recommendation 
  • Information about your music artist: genre, links to social media, and artistic vision 
How do I apply?

Apply via our online platform. The application will take up to one hour. 

Please log in, click the “Start entry” button, choose the chapter “Digital Labs”, and open call “Digital Labs: ethnic music managers”.    

We will announce the results by 16 June. Do not forget to check the email you registered with on the online platform. 

Good to know
  • Do you want to attend the pitching in Kyiv? Make sure you attend at least 80% of lectures.  
  • We check the applications with an AI detector. Leave Chat GPT for other tasks; we want to hear what you have to say. 
  • This Digital Lab is all about you and your professional development. You cannot apply as a team. 
  • You can only participate in Digital Labs once, as we want as many culture professionals as possible to learn something new during the programme.  
  • We will choose the participants based on their motivation to join the lab and use new knowledge. The preference will be given to professionals from villages and small cities, internally displaced persons, and those who have never participated in similar programmes.

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