proMOTION: programme of systematic support of international promotion of Ukrainian cinema

Sector: Culture and creative industries
Type: Programme
Location: Ukraine
Deadline: Finished
Organiser: Ukrainian Institute

proMOTION 2024 is the Ukrainian Institute programme, designed to increase the presence of Ukrainian cinema and its recognition on international film markets. The four winners will each receive EUR 8,000 for the promotional campaign, which will take place from May to August 2024.

The competition is implemented by the Ukrainian Institute in cooperation with Eurimages, the cultural support fund of the Council of Europe. This is one of thousands of EU opportunities for Ukraine.

More about the programme

Can I apply?

This is a competition for film companies that:

  • Are officially registered in Ukraine.
  • Want to launch an international promotional campaign for full-length film projects of any genre and form that are in the final stages of production.
  • Have exclusive property rights to the film.
  • Can plan a festival or cinema rental from May to August 2024.
  • Have no debts to the state and are not connected to Russia or Belarus.
What do I need to apply?
  • Application form completed in English: tell about yourself, your professional experience and film you are applying with. The file title — “Film title_proMOTION5_application” with a signature and stamp, if so.
  • Scans of documents confirming participation rights: copies of licence agreements for the transfer of exclusive property rights, an extract from EDRPOU, a certificate on the absence of direct contacts with Russia and Belarus. The file title — “Company's name_proMOTION5_eligibility docs”.
  • Strategy of international promotion of the film, titled “Film title_proMOTION5_strategy”. 
  • Detailed promo budget, titled "Film title_proMOTION5_budget" with signature and stamp, if so.
  • Scans of documents confirming the partnerships, titled “Film title_proMOTION5_partnership”. 

All the documents must be in PDF format.

How do I apply?

By 24 March, send the documents in a letter titled “proMOTION5: Конкурсна заявка” to promotion@ui.org.ua.

The organisers will choose up to four winners. You will find out the results by 22 April.

Good to know
  • Feature films are longer than 70 minutes.
  • Preference will be given to projects that have already confirmed festival premieres or foreign theatrical releases during this period. 
  • This is the continuation of proMOTION 2023 programme. The organisers supported four films during previous waves: ‘We Will Not Fade Away’ directed by Alisa Kovalenko, ‘La Palisade’ directed by Philip Sotnichenko, ‘Forever-Forever’ (former ‘When We Were 15’) directed by Anna Buryachkova, ‘Demiurge’ directed by Olga Semak, ‘The Editorial Office’ directed by Roman Bondarchuk, ‘Fragments of Ice’ directed by Maria Stoianova, and ‘A Picture to Remember’ directed by Olga Chernykh.

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