Workshop “Communications for cultural managers”

Sector: Culture and creative industries
Type: Workshop
Location: Zoom
Deadline: Finished
Organiser: House of Europe

During the workshop, you will learn how to make a splash with an important project. You will define your target audience, pick effective communication channels, draft a communication plan, and learn how to measure the results of the campaign. We will pay attention to the latest trends and the peculiarities of communication with the audience in times of war.

We will meet on 3-4 April in Zoom. Please ensure you are available for four hours from 15:00 till 19:00 on Monday and Tuesday. 

The workshop is part of Cultural Transformation Lab — a series of practical education and networking events aimed at supporting Ukrainian cultural managers, civil society and cultural actors residing outside of large cities and regional centres in times of war.

What is in the programme?
  • Target audience
  • Communication goals, objectives, and channels
  • Measuring communication effectiveness
  • Communication plan
  • Trends in communications
  • Communications in times of war
  • Individual consultation on communications with experts
Who are the speakers?
  • Yuliia Bielikova, an expert on media and gender at Internews, USAID, GIZ, and U-LEAD. Yuliia has a PhD in social sciences, having written 80+ publications on gender theories, advertising, media communications, emotional leadership and the methodologies of public opinion studies.
  • Iryna Dyba, an expert at Open Society Foundation and a trainer on leadership, project management, cultural diversity, and nondiscrimination. Iryna has 10+ years of experience in coordinating international projects run by EUD, Resource Centre GURT, Ukrainian Youth Centre, Global Management Challenge, and Olde Vechte Foundation.

Can I apply?

The workshop will be beneficial for anyone working in the sphere of culture: 

  • Managers
  • Artists
  • Representatives of NGOs
  • Activists
How do I apply?

Apply with a short form via our online platform. The application will take no more than 15 minutes.

Please log in, click the “Start entry” button, choose chapter “Cultural Transformation Laboratory” and open call “Workshop ‘Communications for cultural managers’”. 

We will send the link to the Zoom conference to the email address you registered with on 31 March.

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